Pulse is a social campaign designed to address the erosion of human connection in the face of social change, shaped by rising individualism, indifference, new communication methods and the rapid evolution of social media.
At its core, Pulse seeks to reconnect people to their most essential rhythm, human connection. The campaign invites participation through activation events where individuals can pay forward coffee or food at selected outlets, sparking small but meaningful acts of kindness.
A series of billboard ads complements the activation, using thought provoking copy to prompt reflection.
When was the last time you cooked a meal for someone? Sent a check - up text? These questions act as gentle reminders that reconnection is never far off and it starts with simplest gestures.
