LUMA flips the script on traditional wellness marketing to raise media literacy awareness among tweens and teenagers. Using familiar marketing techniques, the brand acts as a satire, exposing the ways social media and influencer culture can manipulate perceptions and foster insecurities.
The product line highlights key issues:
Social Media Detox Tea encourages a digital break, be off your phone while your tea brews.
The Flaw Finder reveals how brands exploit insecurities for profit under the guise of self care or “life changing” products.
Truth Serum reminds users not to believe everything they see online, encouraging critical thinking about ads, filters and influencer endorsements.
The Clipper exposes how influencers carefully edit and clip content to show only what they want followers to see.
Overall, LUMA educates young audiences on common marketing tactics, promoting critical thinking and awareness around body image, social media, influence and online manipulation.
