Swim Ready address the decline in swimming skills among children and aims to raise both funds and enthusiasm for learning to swim. Funds will provide free swimming classes and to help build additional public pools, particularly in low - socioeconomic regions where access is limited.
The campaign features cute illustrated swimming cats in various learning scenarios, brought to life as a merch. Additionally, children receive a postcard tracker, where they collect four stamps corresponding to essential swimming skills.
Floating on their back
Treading water
Solo swimming
Doggie paddle.
This encourages kids to actively engage and become swim ready by next summer. By combining fun, education, and tangible rewards, the campaign fosters both skill development and excitement around swimming.
